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Fresh! UGG X Alexa Chung

UGG announces its first ever creative brand partnership with Alexa Chung to honour the iconic Classic boot and celebrate the launch of the Classic II boot.

Alexa’s involvement extends outside her usual role in front of the lens and sees her express her creative talent behind-the-scenes. As Art Director, Alexa oversaw the entire shoot from concept, to crew, to cast, focusing on the Classic boot and delivering a contemporary sensibility for the Classic boot today. UGG® has harnessed Alexa’s unique eye for style and her breadth of creative friends to establish a natural partnership.

Set in New York, a series of portraits capture a group of women within the creative industry who are celebrated for their individual style, have a strong sense of self and enjoy a close relationship with Alexa. As a result, the images reflect the lives of inspirational women and their modern wardrobe, allowing the photographer to capture true moments. Alexa’s love for heritage pieces and originality laid the foundation for the focus on the UGG® Classic styles while also exposing the individualism and spirit of each woman.

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Each portrait was shot by photographer Ben Rayner who has previously worked with Tommy Hilfiger, ASAP Rocky, Mo and Dev Hynes. Stylist Stella Greenspan, formerly Grace Coddington’s assistant, worked alongside Alexa with Blake Erik and Charlotte Day styling hair and make-up respectively.


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