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Fresh! Asos Supports Talent

ASOS is today launching ASOS Supports Talent, a new programme to find and support up and coming cultural influencers at the forefront of art, music, fashion, food, technology and beyond. This is part of the company’s ongoing commitment to supporting fresh talent and moving the industry forward.


ASOS Supports Talent will provide resources, mentorship and opportunities for these individuals to fast-forward their careers and bring their creative passions to life. The inaugural eight for the first cycle of this long-term programme are: Elf Kid, Hollie McNish and Loyle Carner from the UK; Elizabeth De La Piedra and Phillip Basone from the US; Lucas Beaufort and Diane Sagnier from France; and Kim Kanert from Germany. Each will host a launch event in their city to showcase their finished passion project.

 ‘At ASOS, we love working with young talent who inspire and excite our 20-something customers. We are launching ASOS Supports Talent to mentor and support young artists globally and give them the opportunity to be creative in avenues they feel passionate about. We look forward to seeing this project develop and working with more up-and-coming artists on their passion projects over the coming months.’ Rachel Bremer, Communications Director.

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