After receiving numerous requests over several seasons we believe that the timing is now right for us as a company to enter into this market. The idea behind the launch of the menswear is simply an additional line and a focus to a male customer. With a range of ready-to-wear to choose from – that includes distressed sweat styles, tees made from soft jersey and a selection of printed goods – we believe this collection is the start of something really great. The menswear will follow the womenswear collection and will be sold four times a year.
Zoe Karssen: “We think that whilst the menswear market is growing at such a fast pace, there is still a gap for a menswear brand with the typical Zoe Karssen DNA that customers have grown to love and recognise us for.
The Zoe Karssen design team has kept the most successful elements of their womenswear offering, bringing easy-to-wear tops and bottoms with outspoken graphics, mixing rock & roll aesthetics with pop culture references, and then giving them a masculine edge in bulkier cuts and darker colours. Still keeping their USP the soft fabric qualities and tongue in cheek messages which continue to be the driving force within the collection. The Zoe Karssen man is a confident person, a little bit rock n roll, with a playful edge too.”The menswear collection will be in stores end of May both in the Zoe Karssen flagshipstore and selected retailers.