For SS16 ASOS Africa has collaborated with London-based designer Christine Mhando, better known as Chi Chia. Incorporating a selection of six, exclusively designed prints across 18 styles, Chi Chia’s designs transpire from traditional east African textile print creating contemporary silhouettes with a modern twist. Using a palette of washed pastels with cleverly designed prints, Chi Chia brings ASOS Africa to life for SS16 offering the perfect daytime attire this summer.
Christine Mhando, Chi Chia London: “Having been an admirer of ASOS for years it has been such an exciting opportunity to partner with the brand on this project. The fact that we are collaborating on a collection which is produced in Africa, a concept very dear to my heart fills me with a lot of pride.”
The ASOS Africa collection will hit the site mid March.