For Spring Summer 2016 Zoe Karssen has joined hands with Daphne Groeneveld for a small but concise luxury activewear collection. Zoe Karssen has long been feeling the need to test the waters in this emerging andprosperous market. Zoe Karssen strongly believes in this new transition that activewear is no longer worn just at the gym.
Daphne has worked with some of the biggest names in the industry after just a year of modelling she graced the cover of Vogue Paris with Tom Ford, walked in the Valentino, Chanel, and Dior Haute Couture shows in Paris, and received dancing lessons from Madonna for a Miu Miu ad campaign video. This year already she is the face of the SS15 Tom Ford campaign. The general public are most likely to recognise Daphne from the Dior Addict fragrance commercial in 2013. Arguably the best beauty commercial that year !Zoe Karssen sees an opportunity in the market to develop luxury activewear to support women whilst training but also keep them looking stylish for afternoon meetings. And even better to team up with an individual that lives her life by this mantra, sporting everyday and frequently going from training to castings Daphne is a great ambassador and face for this capsule collection,
Heavily involved in the design process and passionate about what a girl needs from this kind of clothing its become an exciting project that both Zoe Karssen and Daphne equally feel very strongly about. Keen to be a good role model to other girls Daphne has a heavy interest in well being, eating well and living well so this was a smooth transition into building new dimensions to her already successful career. Zoe Karssen company has seen a rise in Yoga lifestyle stores also buying into the brand in the last year and feels that this is a good time to offer more depth in active wear next to the expanding main collection that we build on each season.
Zoe Karssen x Daphne Groeneveld launches 1st of March in the Zoe Karssen store (Reestraat 9, Amsterdam), online at zoekarssen.com and selected retailers.
The collection will be sold exclusively as from now at de Bijenkorf Amsterdam