PREMIUM by JACK & JONES is set to present its spring 2016 collection of wardrobe essentials, soft tailoring and upgraded casualwear. The collection will be fronted by international fashion photo-journalist, Adam Katz Sinding. The new spring offering from modern, style-focused menswear brand, PREMIUM by JACK & JONES delivers a range of seasonal tailoring and upgraded casuals. The collection is unmistakably masculine, handing the man of style a refined blend of iconic smart and casual wardrobe staples, light outerwear and knitwear; and on-trend reinterpretations of the classic trouser.
As ever, the collection chiefly revolves around a range of beautifully cut tailoring. For spring, PREMIUM by JACK & JONES worked to satisfy the market’s demand for stylish spring separates. The result is soft tailored blazers, shirts and both classic and on-trend fashion trousers, featuring self-cuffs and self-fabric waistbands. All pieces come in a range of quality fabrics and further establish the brand’s reputation for high style and tailoring craftsmanship at competitive prices.
ADAM KATZ SINDING
The collection will be fronted by US born fashion photo-journalist and Instagram star Adam Katz Sinding, who will feature in print and social media. The collaboration marks not only a mutual respect for their style, but a convergence of histories, with some of the photographs being taken less than a mile from Adam’s ancestral birthplace in mid-Jutland.
“Adam was perfect. For him, it represented a homecoming of sorts, and I think you can see that emotion in the images. It’s great for us. He has a respected body of work within fashion, looks great on camera and has a lifestyle that feels right for the brand,” says Winnie Andersen, Design Manager.