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Fashion / 060116

Must have! Premium by Jack & Jones spring 2016

PREMIUM by JACK & JONES is set to present its spring 2016 collection of wardrobe essentials, soft tailoring and upgraded casualwear. The collection will be fronted by international fashion photo-journalist, Adam Katz Sinding. The new spring offering from modern, style-focused menswear brand, PREMIUM by JACK & JONES delivers a range of seasonal tailoring and upgraded casuals. The collection is unmistakably masculine, handing the man of style a refined blend of iconic smart and casual wardrobe staples, light outerwear and knitwear; and on-trend reinterpretations of the classic trouser.



As ever, the collection chiefly revolves around a range of beautifully cut tailoring. For spring, PREMIUM by JACK & JONES worked to satisfy the market’s demand for stylish spring separates. The result is soft tailored blazers, shirts and both classic and on-trend fashion trousers, featuring self-cuffs and self-fabric waistbands. All pieces come in a range of quality fabrics and further establish the brand’s reputation for high style and tailoring craftsmanship at competitive prices.



The collection will be fronted by US born fashion photo-journalist and Instagram star Adam Katz Sinding, who will feature in print and social media. The collaboration marks not only a mutual respect for their style, but a convergence of histories, with some of the photographs being taken less than a mile from Adam’s ancestral birthplace in mid-Jutland.


“Adam was perfect. For him, it represented a homecoming of sorts, and I think you can see that emotion in the images. It’s great for us. He has a respected body of work within fashion, looks great on camera and has a lifestyle that feels right for the brand,” says Winnie Andersen, Design Manager.


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