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Fashion / 221215

Must see! Blumarine ss 2016 campaign

The Blumarine Spring/Summer 2016 advertising campaign takes inspiration from the cinematic world of yesteryear.
Lou Schoof embodies a collection that juxtaposes realism and glamour: two opposites that are gently reconciled in a quest for suffused elegance, reinterpreted through the eyes of Inez van Lamsweerde and Vinoodh Matadin.
The refined atmosphere of an elegant townhouse in New York is the perfect set to emphasize the strong color palette of Blumarine’s dresses – a pictorial mélange where delicate pastels are lit with intense dashes of orange, pink, red and black.The protagonist is a woman who dresses to be herself, not to appear.
Photographer – Inez van Lamsweerde & Vinoodh Matadin

Stylist – Edward Enninful

Model – Lou Schoof

Hair – Malcom Edwards

Make Up – Dick Page

Manicure – Deborah Lippmann

Location – townhouse in New York

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