The new Furla Spring/Summer 2016 advertising campaign further strengthens the partnership with world-class photographer Mario Testino, who captures the brand’s playful energy with a fresh new eye.
To be unveiled next January, the images feature a mix of dynamic waterfront shots that ooze the upbeat Italian lifestyle and joyful attitude that drive Furla’s success. A self-confident yet carefree couple embodied by high-profile models Ine Neefs, the new Furla face, and Aurelien Muller. Their fresh glow is the perfect reflection of Furla’s youthful attitude. A man and a woman in their free-spirited and playful complicity whose cool and modern elegance is totally natural.
In the limelight, the eye-catching Furla bags in bright colors and graphic patterns. For her, four key shapes – the iconic Furla Metropolis bag, the Furla Artesia top handle, the Furla Luna bucket bag and the Furla Fantasia tote. For him, the patterned Modular bag, the bi-color Furla Argo workbag and the Furla Zefiro briefcase. They are matched to Furla’s fast-growing lifestyle selection that includes footwear, costume jewelry and eyewear.
The creative partnership with Testino will appear across the board – in the ad campaign; on window display advertising images; in store videos, as well as in the videos for the Furla website, social media platforms and PR.